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In Kaya's client case 1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kayaimplement such initiatives? 2. What are the different methods

In Kaya's client case

1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kayaimplement such initiatives?

2. What are the different methods of customer segmentation? How does Kaya implement customersegregation?

3. Evaluate the success of Kaya's international branding strategy.

4. Should the customization of expert services and customer friendliness work for the brand, or shouldthe company redefine the Kaya brand?

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