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In Kim and Mauborgne's Buyer - Utility Matrix, the following are stages in the customer experience cycle ( Select ALL that apply ) a .

In Kim and Mauborgne's Buyer-Utility Matrix, the following are stages in the customer experience cycle
(Select ALL that apply)
a.
Disposal
b.
Image
c.
Maintenance
d.
Purchase
e.
Delivery
f.
Convenience
g.
Supplements
h.
Use

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