In Lesson 2, we learned that political views can influence the beliefs that people have regarding the factors that affect energy pricing. Lesson 3 shows us that there are many beliefs (in many cases, very strong beliefs) that people have regarding “sustainable”, “renewable”, and “conventional” energy that are often completely unfounded or based on incomplete information. The four myths highlighted in the chapter that are based on the 2011 OSU study are definitely not the only myths that people have regarding renewable energy. Research and discuss both the myths highlighted in the 2011 OSU study and other common myths when it comes to renewable and/or sustainable energy.

Things to consider include stats/figures that support or refute these myths, motives/influences that may drive the belief in these myths and the sources of these influences, and ways in which consumers can be educated on energy so that they can distinguish between myths and realities. Since 2011, many of the beliefs related to the myths reported in the OSU study have shifted. Therefore, another thing to consider is how these beliefs have evolved through time.