"In life and business, there are two cardinal sins. The first is to act precipitously without thought (sic) and the second is to not act at all." (Carl Icahn Investor and Entrepreneur")
Context
Many companies regularly apply valuable resources to continually review and analyse countries and markets for new opportunities or to evaluate existing operations.
Your assessment for this module will involve a detailed opportunity analysis of a specific country and product/service.
Outline
This is an individual assessment.
You must select one of the following three Scottish companies: Tunnock's; Stagecoach; Edrington.
The task is to investigate the opportunity for introducing their product/service into a new country of your choice, with recommendations for making market entry decisions. The product/service you select should not be currently available from the selected company in your chosen country. You can provide all products/services that a company may offer, or opt to analyse a specified selection.
Your task is to produce a business report, with extensive use of theory, in order to illustrate your investigation, research, critical analysis and suggested market entry strategy.