In light of this result, what course of action should the consortium adopt? Justify your

conclusion by applying a statistical evaluation of the accuracy of your result.

Q. 3. When would the consortium make a Type I error? A Type II error?

Q. 4. Would your answer to Question 2 change if, instead, 300 patrons had been randomly

surveyed and 18 out of the 300 patrons agreed with Tommy and resented the ads?

Explain.

Q. 5. Identify any ethical issue(s) that may be involved in showing twenty minutes of

commercials before the screening of the movie. Evaluate the ethical issue(s) presented

in the case using one or more of the approaches to ethical decision making discussed in

class.