In line with van den Driest, Sthanunathan, and Weed's suggestion from their HBR article, the main advantage of having an 'inside engine' is ...? O...adding a new function to the marketing unit to anticipate customer needs in one market ...satisfying homogenized customer preferences across global markets ...creating a downstream FSA in superior intelligence about consumer needs based on big data O...transferring non-location bound FSAs among foreign subsidiaries