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In making a decision about its newspaper advertising budget, a manager of a firm should NOT consider the impact of the decision on the net
In making a decision about its newspaper advertising budget, a manager of a firm should NOT consider the impact of the decision on the net benefits of newspaper advertising. the additional revenue from increased advertising. the cost of the additional advertising. the previous costs already incurred in developing the newspaper ad
In making a decision about its newspaper advertising budget, a manager of a firm should NOT consider
the impact of the decision on the net benefits of newspaper advertising.
the additional revenue from increased advertising.
the cost of the additional advertising.
the previous costs already incurred in developing the newspaper ad
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