In making strategic choices, a company must understand the challenges, opportunities, and future trends, both inside and outside its chosen industry and markets. This requires a company to clearly define the industry and markets in which it exists as well as how it would like to operate within this context.

• Provide anexample of a company that was either successful or unsuccessful in bringing a product or service to market.
• Then, provide anassessment and critique of how effective (or ineffective) that company was in their endeavor and why.