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In management consulting, as in some other professions, there has been a long debate on the appropriateness of marketing and of its various techniques. Even
In management consulting, as in some other professions, there has been a long debate on the appropriateness of marketing and of its various techniques. Even today, some consultants feel uneasy about selling their services: they regard it as unprofessional and beneath their dignity. Many consultants are poor at marketing and, if they have to market, they do so with little enthusiasm and imagination. (excerpt from: Management Consulting: A Guide to the Profession, 4th edition, edited by Milan Kubr)
Question: May consultants market/advertise their services?
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