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In managing a firm's portfolio, the BCG matrix would suggest that Group of answer choices cash cows require substantial cash outlays to maintain market share.
In managing a firm's portfolio, the BCG matrix would suggest that
Group of answer choices
"cash cows" require substantial cash outlays to maintain market share.
"question marks" can represent future "stars" if their market share is increased.
"stars" are in low growth markets and can provide excess cash to fund other opportunities.
"dogs" should be invested in to increase market share and become cash cows.
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