Question
In many consumer product/service industries we find that the largest competitors in these industries all have introduced loyalty programs. That is, customers get points for
In many consumer product/service industries we find that the largest competitors in these industries all have introduced loyalty programs. That is, customers get points for every dollar they spend, and they can use these points for discounts on future purchases. What types of companies should introduce loyalty programs? Why?
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Environmental Markets A Property Rights Approach
Authors: Terry L Anderson, Gary D Libecap
1st Edition
0521279658, 9780521279659
