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In many organizations, marketing and sales do not get along very well. What do you think are the causes of this, and which solutions do
In many organizations, marketing and sales do not get along very well. What do you think are the causes of this, and which solutions do you consider can be used to avoid this situation?
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The tension between marketing and sales departments within organizations can stem from several sources 1 Misalignment of Goals Marketing and sales may ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
