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In market - penetration pricing, the company s objective in pricing is to _ _ _ _ , believing that higher sales volume will lead

In market-penetration pricing, the companys objective in pricing is to ____, believing that higher sales volume will lead to lower unit costs and higher long-run profits.
Question 24Select one:
a.
minimize their market share
b.
maximize their market share
c.
maximize volume
d.
none of the above
e.
block competitive launches

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