In market$-$penetration pricing, the company$$s objective in pricing is to $\_\_\_\_\_\_\_\_,$ believing that higher sales volume will lead to lower unit costs and higher long$-$run profits.

Question $24$Select one:

a$.$

minimize their market share

b$.$

maximize their market share

c$.$

none of the above

d$.$

block competitive launches

e$.$

maximize volume