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In Maslow's Hierarchy of Needs, we see a strong link between the behavior of consumers in the market and their psychological and human needs. In
In Maslow's Hierarchy of Needs, we see a strong link between the behavior of consumers in the market and their psychological and human needs. In order to be able to buy a new car, an individual requiressocial safety elements to be met. Still, those social safety elements also play a role in the budget the consumer sets.
Give three social safety elements an individual needs before buying a car and explain how they can also affect his budget and choice.
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