In May 2008, the Procter Gamble (P G) North America Oral Care group was considering the launch of a new Crest White THE PROCTER GAMBLE COMPANY CREST WHITESTRIPS ADVANCED SEAL Open High Close Volume 78 12 79 19 66 75 71 84 7669800 27 26 $1 0 112 03 $1 0 77 1 9 85 70 5 7197700 $1 0 50 9 71 4 59 25 62 6 7552300 23 75 95 66 509 63 6 55 96 60 05 8095300 22 93 609 62 25 64 24 6772400 24 53 103 25 663 61 68 63 8 6186100 24 36 10 9 109 63 75 $2 5 71 6 71 02 6176200 27 26 10 99 77 71 03 77 28 74 15 28 46 93 85 73 68 76 24 7279 1015000 27 94 86 19 74 47 69 73 6606000 28 47 8731 73 64 5829500 29 9 $0 8 $1 7 74 76 6734200 30 54 34 32 82 12 76 38 6806400 31 67 87 85 80 75 32 88 35 15 9 55 87 94 893 82 18 $0 5 75 71 34 97 76 22 86 36 35 25 68 23 $0 0 92 35 4 75 9792500 35 05 73 84 39 0 83 6 84 53 33 49 c1 01 c1 02 Horizontal (Category) Axis Jul 04 Apr 05 Jul 05 Oct 05 Jul 06 Jan 07 Jul 07 Jan 08 85 94 7893300 34 05 73 96 5803 85 57 3407 72 14 10 6 86 24 81 53 81 86 7115900 32 59 71 17 10 6 82 35 79 57 89 05 8697800 35 45 71 32 10 6 8g 11 7419800 35 94 7736 107 90 08 92 01 87 6 91 82 6795800 36 72 81 6 92 53 6782000 35 67 82 47 89 04 91 09 36 82 35 32 83 96 50 7 39 6 86 51 6039200 35 09 85 69 $0 8 87 16 93 43 17 12 92 82 7289400 37 31 84 75 50 8 12 82 6451400 96 24 5521000 38 87 10 34 37 78 41 02 42 56 6651000 $0 9 509 55 97 52 15 5607300 42 72 95 11 52 76 52 61 55 97 45 85 50 9 56 95 4434 5435 50 53 51 18 42 13 51 25 54 95 50 79 53 48 5410400 44 02 1 6 101 88 53 56 57 4 53 55 55 08 5320100 4534 $1 7 104 95 109 5704 52 14 53 23 14 01 $1 6 102 6 53 45 51 16 43 9 104 74 10 9 53 09 51 86 6405900 13 82 102 83 55 8 5237 54 15 7824700 AS 100 9 50 9 56 79 54 01 5 15 6357500 15 84 104 15 509 55 01 56 16 52 44 52 75 6438100 43 84 $1 6 104 31 50 9 55 9 51 91 5 63 8308600 46 47 1083 $1 0 55 99 53 05 55 48 46 35 107 28 $150 54 97 49 67 108 15 59 56 54 62 55 99 47 01 105 59Exhibit 3 THE PROCTER GAMBLE COMPANY CREST WHITESTRIPS ADVANCED SEAL Crest Whitestrips' Revenue and After Tax Profit Since 2001 Launch (in millions) 2001 2002 2003 2004 2005 2006 2007 Revenue $281 $322 $276 $245 $231 $233 $241 After tax pro $31 $48 $40 $39 $38 $36 $34 $350 $300 $250 $200 $150 $100 $50 $0 2001 2002 2003 2004 2005 2006 2007 Revenue After tax profitExhibit S $ Whitening Category History May Apr Sep Jan Apr May Jan Jul 2001 2003 2003 2004 2005 2005 2007 2007 Crest REMBRANDT Whitestrips 2 Whitestrips LISTERINE ETRHYS Whitening LISTERON Sept May Oct Sep Apr Jan Mar Mar 2002 2003 2003 2004 2005 2006 2007 2008 Colgate Simply White Crest Private NIGHT renewal NIGHT EFFE Label EFFECTS XExhibit 6 THE PROCTER GAMBLE COMPANY CREST WHITESTRIPS ADVANCED SEAL Crest Whitestrips Products Gross Profit Comparison Advanced Seal Premium Product Basic Product Per unit revenue and costs Revenue $22 $18 $13 Cost of goods sold expenses $12 $7 $6 Gross profit $10 $11 $7 Note The cost of goods sold figures exclude depreciation expense

Question

In May 2008, the Procter   Gamble (P G) North America Oral Care group was considering the launch of a new Crest White THE PROCTER   GAMBLE COMPANY  CREST WHITESTRIPS ADVANCED SEAL Open High Close Volume 78 12 79 19 66 75 71 84 7669800 27 26 $1 0 112 03 $1 0 77 1 9 85 70 5 7197700 $1 0 50 9 71 4 59 25 62 6 7552300 23 75 95 66 509 63 6  55 96 60 05 8095300 22 93 609 62 25 64 24 6772400 24 53 103 25 663 61 68 63 8 6186100 24 36 10 9 109 63 75 $2 5 71 6 71 02 6176200 27 26 10 99 77 71 03 77 28 74 15 28 46 93 85 73 68 76 24 7279 1015000 27 94 86 19 74 47 69 73 6606000 28 47 8731 73 64 5829500 29 9 $0 8 $1 7 74 76 6734200 30 54 34 32 82  12 76 38 6806400 31 67 87 85 80 75 32 88 35 15 9 55 87 94 893 82 18 $0 5 75 71 34 97 76 22 86 36 35 25 68 23 $0 0 92 35 4 75 9792500 35 05 73 84 39 0 83 6 84 53 33 49 c1 01 c1 02 Horizontal (Category) Axis Jul 04 Apr 05  Jul 05 Oct 05 Jul 06 Jan 07 Jul 07 Jan 08  85 94 7893300 34 05 73 96 5803 85 57 3407 72 14 10 6 86 24 81 53 81 86 7115900 32 59 71 17 10 6 82 35 79 57 89 05 8697800 35 45 71 32 10 6 8g 11 7419800 35 94 7736 107 90 08 92 01 87 6 91 82 6795800 36 72 81 6 92 53 6782000 35 67 82 47 89 04 91 09 36 82 35 32 83 96 50 7 39 6 86 51 6039200 35 09 85 69 $0 8 87 16 93 43 17 12 92 82 7289400 37 31 84 75 50 8 12 82 6451400 96 24 5521000 38 87 10 34 37 78 41 02 42 56 6651000 $0 9 509 55 97 52 15 5607300 42 72 95 11 52 76 52 61 55 97 45 85 50 9 56 95 4434 5435 50 53 51 18 42 13 51 25 54 95 50 79 53 48 5410400 44 02 1 6 101 88 53 56 57 4 53 55 55 08 5320100 4534 $1 7 104 95 109 5704 52 14 53 23 14 01 $1 6 102 6 53 45 51 16 43 9 104 74 10 9 53 09 51 86 6405900 13 82 102 83 55 8 5237 54 15 7824700 AS 100 9 50 9 56 79 54 01 5 15 6357500 15 84 104 15 509 55 01 56 16 52 44 52 75 6438100 43 84 $1 6 104 31 50 9 55 9 51 91 5 63 8308600 46 47 1083 $1 0 55 99 53 05 55 48 46 35 107 28 $150 54 97 49 67 108 15 59 56 54 62 55 99 47 01 105 59Exhibit 3 THE PROCTER   GAMBLE COMPANY  CREST WHITESTRIPS ADVANCED SEAL Crest Whitestrips' Revenue and After Tax Profit Since 2001 Launch (in millions) 2001 2002 2003 2004 2005 2006 2007 Revenue $281 $322 $276 $245 $231 $233 $241 After tax pro $31 $48 $40 $39 $38 $36 $34 $350 $300 $250 $200 $150 $100 $50 $0 2001 2002 2003 2004 2005 2006 2007 Revenue After tax profitExhibit S $ Whitening Category History May Apr Sep Jan Apr May Jan Jul 2001 2003 2003 2004 2005 2005 2007 2007 Crest REMBRANDT  Whitestrips 2 Whitestrips LISTERINE ETRHYS Whitening LISTERON Sept May Oct Sep Apr Jan Mar Mar 2002 2003 2003 2004 2005 2006 2007 2008 Colgate Simply White Crest Private NIGHT renewal NIGHT EFFE Label EFFECTS XExhibit 6 THE PROCTER   GAMBLE COMPANY  CREST WHITESTRIPS ADVANCED SEAL Crest Whitestrips Products  Gross Profit Comparison Advanced Seal Premium Product Basic Product Per unit revenue and costs Revenue $22 $18 $13 Cost of goods sold expenses $12 $7 $6 Gross profit $10 $11 $7 Note  The cost of goods sold figures exclude depreciation expense

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In May 2008, the Procter & Gamble (P&G) North America Oral Care group was considering the launch of a new Crest White THE PROCTER &

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