Question
In May 2020, as a result of the Covid 19 pandemic, SenSe launched an application that allows visual search as SaaS (Software as a service)
In May 2020, as a result of the Covid 19 pandemic, SenSe launched an application that allows visual search as SaaS (Software as a service) as a paid market on a pay as you see basis. Varian's target is the online retail market. During May-Jun2, 2020, SenSe saw a relatively high spike of 50% of the solution users. The types of categories that are growing are the footwear, fashion and accessories categories. The increase in visual search use is thought to be due to the prolonged impact of the PSBB / Lockdown / Mobility Restriction so that many people have time at home. Moreover, at that time, they used it for home browsing. Visual inspiration makes people more e-commerce browsing and doing e-commerce transactions. For e-commerce, consumers demand to get a better consumer experience, one of which is the faster purchasing process (from browsing to goods received). From the results of customer analysis, it is known that the primary users of visual search are Generation Y and Generation Z. It is also known that more and more the older generation (Generation X and Baby Boomers) are doing online shopping. According to Sense, the use of visual search will significantly help speed up the conversion process from search to the transaction in just seconds. As the founder of SenSe, Amalia Sajadi is faced with several issues, such as a pandemic condition with uncertainty. Besides that, SenSe is also under pressure to grow exponentially. 3. Several business strategies that can be implemented by SenSe. State the growth strategy options that SenSe can take. Based on your analysis, which business expansion strategy is most appropriate for SenSe
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