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In Menu Engineering, a Star is both relatively profitable and relatively popular and should be: Removed from the menu AT ONCE Kept, but lower price
In Menu Engineering, a Star is both relatively profitable and relatively popular and should be:
- Removed from the menu AT ONCE
- Kept, but lower price to increase volume
- Decrease portion size to increase profit
- Left alone
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Financial accounting
Authors: Walter T. Harrison Jr., Charles T. Horngren, C. William Thom
9th edition
978-0132751216, 132751127, 132751216, 978-0132751124
