in millions Revenue Cost of Sales Gross Profit Operating Expenses Research and Development Selling General and Administrative Apple fye 9/29/2018 $ 265,595 $ 163,756 $ 101,839 Microsoft fye 6/30/2018 $ 110,360 $ 38,353 $ 72,007 $ $ 14,236 16,705 $ $ 14,726 22,223 What is Apple's vertical analysis percentage for Revenue? (Select] What is Apple's vertical analysis percentage for Cost of Sales? [Select] What is Microsoft's vertical analysis percentage for Cost of Sales? (Select] Who does a better job of keeping Cost of Sales low in relation to Revenue? [Select] What is Apple's vertical analysis percentage for Selling, General, Administrative costs? [Select] What is Microsoft's vertical analysis percentage for Selling, General, Administrative costs? [Select] Who does a better job of keeping Selling, General, and Administrative costs low in relation to Revenue? (Select]