In my Strategy class, we learned that the definition of strategy is'an approach to achieving a particular outcome.' The 'approach' involves answering two questions: 

(1) how will we compete and

(2) which markets should we compete in. 

In this class, we use Michael Porter's generic strategies. To Porter, 'how' to compete is a choice between 

(1) pursuit of 

(a) a low-cost model or 

(b) differentiated model   

(2) when choosing markets to compete within, a choice is made between pursuing a 

(a) general market or 

(b) niche market.

What type of business-level strategy do you think that the restaurant McDonald's is pursuing (based on Porter's generic strategy)?