In my videos on Behavioral Economics, I gave an example of predictive analytics that disregarded psychology $($Target$)$ and got a negative reaction from the general public. In that same video, I talked about another company $($Progressive$)$ that made use of psychology to capitalize on the predictive analytics advantage they had.

In a minimum of two $(2)$ paragraphs, provide an example from your experience $($personal experience, or one that you read about and found interesting$)$ of how adding an awareness of psychology resulted in a better outcome for an analytic model. Be sure to provide examples to support your viewpoint.