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Loyalty programs with a precise strategy designed after careful analysis can help in improving the repeat purchase rate. Buyers appreciate being rewarded for their continual business.With loyal consumers who buy frequently, companies can reduce their marketing spend for a while.

Branding and Brand Loyalty:Brand loyalty is said to exist when consumers repeat purchase the same brand over and over again, instead of swapping and switching between brands. In a market where there is established brand loyalty, new entrants might struggle to establish themselves, creating a barrier to entry.

The first relates to the buying behaviour of customers - how much a customer spends with a company over a given period. We all know that organisations with strong brands can hold on to their customers longer. The second benefit of customer loyalty relates to the referral effect - the impact on the buying behaviour of potential customers as a result of word of mouth (WOM) comments from existing customers. WOM can be positive or negative.