In new product development, a $$phases and gates$$ approach means that:

Question $4$Answer

a$.$

The product is divided into separate modules where the interface between them are viewed as gates

b$.$

The process is divided into consecutive stages, at the end of each a decision is made as to whether to continue to the next stage of development

c$.$

A firm$$s product development relies on time segments that must be linked through gates

d$.$

A firm$$s market is divided into specific segments $($or $$phases$)$ linked by $$gates$$ which allow synergies to be exploited