In October 2016, TalkTalk experienced a breach that lead to the loss of the personal data for 157,000 customers. It was later determined that these data were unencrypted, leading to a record fine of 400,000 from the UK government. In this case, the hackers gained access through a recent acquisition's webpage, but none of this was clear on the day of the breach. Nevertheless, CEO Dida Harding had a decision to make. How should she respond? Discuss: Assume that an emergency board meeting is about to take place, what communications strategy would you recommend here? Specifically, what specific outcome should be sought? What larger strategy does that further? Which mode(s) of communication would work best to accomplish these ends