In October 2018, the IATA reaffirmed its commitment to reduce carbon emissions to 50% of 2005 levels by 2050.

Choose any airline and research how it participates in reducing carbon emissions. Discuss at least two initiatives that the airline is undertaking. Examples of initiatives include, but are not limited to, carbon offset programs, fuel efficiency, recycling, and alternative energy development.

In addition, discuss how the airline is communicating their efforts to the public. What marketing channels are they using? In your opinion, do they need to do more to let the public know? Does it matter? Why or why not? (Do not address the carbon emissions issue; address the communication channels used by the airline.)