In October of 2019, Thea and Olivia were trying to send a gift to their friend in Los Angeles, but were frustrated by the endless dried fruit and stale-looking chocolate gift baskets they continuously came across when researching gifting options. That quickly led to a conversation about the existing gaps in the gifting industry. As a Marketing Manager, Thea would spend hours looking for gifts to send to clients, prospects, and employees to celebrate milestones or holidays. When given the option, most recipients chose for the company to make charitable donations on their behalf in place of physical gifts. This was great, but it didn't give Thea's company the opportunity to send a physical gift and leave a lasting impression on the business relationship. Recognizing that consumers are willing to spend more on brands that support causes they care about, she started looking for ways to give the recipient a premium gift while supporting a social cause. 38 Underwhelmed with the charitable gifting options on the market, Every Gift Counts' founders, Olivia and Thea, set out with the intention of making the $22 billion/ year corporate gifting industry more meaningful. By marrying memorable gifts with meaningful causes, Every Gift Counts curates premium gifts that align with the corporate responsibility objectives of their customers. Customers have the option to choose from.nrnrated gift sets available on their website accurate custom gift GUN TAKEOUT & DEL 8 ! 33 Underwhelmed with the charitable gifting options on the market, Every Gift Counts' founders, Olivia and Thea, set out with the intention of making the $22 billion/year corporate gifting industry more meaningful. By marrying memorable gifts with meaningful causes, Every Gift Counts curates premium gifts that align with the corporate responsibility objectives of their customers. Customers have the option to choose from pre-curated gift sets available on their website, or curate custom gift sets that align with their brand messaging or gifting objectives. These gift sets are typically sold at $25, $50, or $100 depending on the nature of the size and types of gifts requested. 38 Every gift has a specific charitable action associated with it. For example, their new baby gift donates a toy to the treasure chest at the SickKids Hospital for children going through tough medical procedures, and their "rest and relaxation" gift box supports youth mental health initiatives. For high volume orders, clients can choose a charity of their choice to give back to that supports their corporate social responsibility mission. Every client will receive a "this gift gives back" card with their gift that explains what charity it contributed to. All in all, Every Gift Counts makes it easy for businesses to build meaningful connections with their clients or employees while making a measurable impact on the world around them. JUIN za DEO LCU. Every gift has a specific charitable action associated with it. For example, their new baby gift donates a toy to the treasure chest at the SickKids Hospital for children going through tough medical procedures, and their "rest and relaxation" gift box supports youth mental health initiatives. For high volume orders, clients can choose a charity of their choice to give back to that supports their corporate social responsibility mission. Every client will receive a "this gift gives back" card with their gift that explains what charity it contributed to. All in all, Every Gift Counts makes it easy for businesses to build meaningful connections with their clients or employees while making a measurable impact on the world around them. 

Based on the information provided in the case (and using it to address this question), how can Every Gift Counts leverage the four 4 P's of Marketing to stand out in such a crowded market of the gifting industry?