in one paragraph respond to: Another brand at the forefront of using technology for sustainability is Columbia. Columbia has been creating new and innovative technologies to further its sustainability practices for some time now. An example of this would be the brand's OutDry Extreme ECO Collection, which is the first waterproof-breathable rainwear that is made without any intentionally added PFCs. Each of the brand's down-insulated products meet the Responsible Down Standard, which is a certification that is awarded for the best practices in animal welfare and responsible sourcing. Columbia is also working to create a circular fashion system through its ReThreads program where customers bring in their used Columbia products to be recycled into something new. A lot of the brand's sustainable technologies are present in the creation of materials. Columbia uses the bluesign system to keep unsafe chemicals out of the manufacturing process in its factories. The brand uses materials that are dyed without water or significantly less water, which is more environmentally safe and reduces chemical, carbon, and energy use. These things mentioned are just scratching the surface of the sustainability efforts that Columbia has initiated. The brand has used technology to its advantage to help further its