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In one type of test before product launch, customers try a sample product and are then surveyed about whether they would buy/use the product again.
In one type of test before product launch, customers try a sample product and are then surveyed about whether they would buy/use the product again. This process is known as Multiple Choice premarket t
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Operations management
Authors: Nigel Slack, Stuart Chambers, Robert Johnston
6th edition
273731602, 978-0273731603
