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In order to achieve an immediate spike in sales, a price promotion is executed. True/ False Measuring the success of a trade show is easy

In order to achieve an immediate spike in sales, a price promotion is executed.

True/ False

Measuring the success of a trade show is easy to do

True/ False

Which of the following is NOT a component of IMC (Integrated Marketing Communications):

		Corporate Philanthropy
		Shopper marketing
		Supply chain management
		Direct Marketing

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