In order to better understand the needs of their customers, Hydrocan decides to hire a marketing research firm to conduct focus groups. The key findings in the focus groups, while insightful, are not going to be effective in helping them make decisions for the following reason:

The focus groups were too biased toward users.

There needs to be someone from the company serving as moderator

There should be open and closed ended questions in any research methodology.

The information provided is qualitative.

Focus groups are not an effective way to get in depth questioning