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In order to decide who to serve, marketers take large populations and advertise to attract as many buyers as possible segment them based on wants,
In order to decide who to serve, marketers take large populations and advertise to attract as many buyers as possible segment them based on wants, needs and resources offer as many varieties of products as possible
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Essentials of strategic management
Authors: Charles w. l. hill, Gareth r. Jones
3rd Edition
1111525196, 978-1111525194
