In order to ensure that firms sell more products more profitably, what do marketers need to understand about individuals and organizations and the purchases they make?

Multiple Choice

why, when, where, and how they make their purchases

when, how, where, and with what funds do they make their purchases

quantity, quality, variety, and price of the purchases they make

price, quantity, value, and quality of the purchases they make

when they buy, where they buy, and which ones they buy