In order to find whether diverse type of content, and the quality of the content itself, would help a vlogger on YouTube in attracting more views to their YouTube channel, each participant was also asked the following questions in the survey: - DiverseTopic = How diverse, in your opinion, is the vlogger in terms of the topics he/she speaks about? ( 1= Very diverse, 7= Very specialized ) - MaxLearning:= To what extent do you agree with the following statement - "If I wanted to learn about different topics, I would visit the YouTube channel of this vlogger and be able to find content on most of what 1 am looking for" (1= Strongly Disagree, 5= Strongly Agree) - "ContentQual" = To what extent do you think this vlogger makes quality content? ( 1 = Very low quality, 7= Very high quality) A. Run a multiple regression analysis on SPSS/Excel to assess whether "DiverseTopic", "MaxLearning" and "ContentQual" predict "Views". Please provide the three output tables (Model Summary, ANOVA and Coefficients) from SPSS in the write-up B. Using the coefficients table, interpret the results for each independent variable and explain what it means. In your explanation, be very clear in the wording such that a person who has never conducted regression analysis, is easily able to undentand the results. Hint: if you do not recall how to interpret the nesults, please nefer to the slides on chapter 12. Excel users can interpet the coefficient the same way they do in Section 2 above