In order to gain insight into strategic analysis and management, you will utilize Unilever as a focus company and review their At a Glance and Press Releases sections which will help you better understand their business. Assume that you were just hired as a manager in the Foods & Refreshments Division. For this summary, you will assume that rather than being a manager for each of the previous Capstone installments, the people in those positions were friends and colleagues. This will allow you to refer back to this experience without considering each one to be a prior position.

Your role is to focus on strategic analysis and strategic management related to increasing sales from the product portfolio offerings sold by Unilever's Foods & Refreshments Division. In order to better understand the current status of its environment, you determine that it is necessary to review the overall competitive environment by exploring related factors that impact the organizations that your friends and colleagues work for as identified in your prior Capstone installments.

Determine environmental factors that can influence the strategy of an organization by addressing the following:

1. Define the term "macro environment" and explore related factors which impact a business by referring to the indicated installments and using the PESTEL tool as follows:
   1. Political: discuss one type of political factor that could exist in the macro environment of Merck Sharp & Dohme Corp. (M1 Discussion: Manager Roles and Functions).
   2. Economic: discuss one type of economic factor that could exist in the macro environment of Align Technology (M2 Assignment: Decision Formation).
   3. Sociocultural: discuss one type of sociocultural factor that could exist in the macro environment of Life Is Good (M3 Discussion: Organizational Structure & Change).
   4. Technological: discuss one type of technological factor that could exist in the macro environment of Honeywell (M4 Assignment: Ethical Principles & Leadership and the M4 Discussion: Socially Responsible Behavior).
   5. Environmental: discuss one type of environmental factor that could exist in the macro environment of Weyerhaeuser (M5 Discussion: Global Focus Areas).
   6. Legal: discuss one type of legal factor that could exist in the macro environment of VMware Inc. (M6 Discussion: Evolutionary Management).
2. Define the term "micro environment" and explore related factors which impact a business by referring to the indicated installments and using Porter's Five Forces tool as follows:
   1. Industry Rivalry: describe one example of a competitor that could reduce the profit potential for Whirlpool (M7 Assignment: Managing Human Resources).
   2. Threat of New Entrants: describe one example of a new entrant who could either be a new start-up company or an existing organization that has the capability to expand into the target market for CBRE Group Inc. (M8 Discussion: Leadership Approaches).
   3. Threat of Substitutes: describe one example of a substitute for a product provided by the Collins Aerospace unit of Raytheon Technologies (M9 Assignment: Motivating Employees).
   4. Supplier Power: describe one example of how a supplier relationship based on their specialized products and control of rare resources, which could impact the Missiles & Defense unit of Raytheon Technologies (M9 Discussion: Team Management).
   5. Buyer Power: describe one example of how a buyer power relationship based on the many potential competitor sources for their products could impact PPG Industries (M10 Discussion: Managerial Communication).
3. Explore the factors within the internal environment of a business by referring to the indicated installments and using the VRIO tool as follows:
   1. Value: provide one example of a resource and one example of a capability possessed by Whirlpool (M7 Assignment: Managing Human Resources). Do you believe that the resource and/or capability generates value for the organization? Explain why or why not.
   2. Rarity: provide one example of a resource and one example of a capability possessed by the Collins Aerospace unit of Raytheon Technologies (M9 Assignment: Motivating Employees). Do you believe that the resource and/or capability would be rare among organizations within Collins Aerospace's industry? Explain why or why not.
   3. Imitation: provide one example of a resource and one example of a capability possessed by CBRE Group Inc. (M8 Discussion: Leadership Approaches). Do you believe that it would be difficult or expensive for another organization to imitate the resource and/or capability? Explain why or why not.
   4. Organization: provide one example of a resource and one example of a capability possessed by Life Is Good (M3 Discussion: Organizational Structure & Change). Do you believe that Life Is Good is effectively organized to capture the value that this resource and/or capability generates? Explain why or why not.