Question
In order to gather the kind of data needed for making smart business decisions, it is imperative that market research continue throughout the acquisition cycle
In order to gather the kind of data needed for making smart business decisions, it is imperative that market research continue throughout the acquisition cycle because sound business judgments depend on up-to-date details that keep pace with constantly changing markets
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
