In order to handle Smoking in the context of Adult long-term smokers, the Marketing Mix could be modified as follows. The Product could be resources and programs for quitting smoking. The Price could be the cost of those programs or access to nicotine replacement therapies. The Place could be the distribution and availability of these resources in pharmacies, health centers, and online. The Promotion could be campaigns against smoking, stories from successful quitters, and educational initiatives to increase public awareness of the health risks associated with smoking