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In order to increase sales to consumers at the base of the income pyramid (BOP) it may be necessary for companies to reduce quality in
In order to increase sales to consumers at the base of the income pyramid (BOP) it may be necessary for companies to reduce quality in order to offer products at a lower price point. According to Karnani (2007) this works only because the poor have the same price-quality trade off as the rich. Question 11 options: 1) True 2) False
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