In order to launch the business, It is needed to do competitive analysis with competitors considering various variables such as market share, shareholders, etc etc . I need to do a competitive analysis of a new business concerned with charities for example like Go fund me. Needed to form a competitive analysis helping to distinguish new business with that of competitors.

So, now the question says, WHICH FACTORS OR POINTS I CAN CONSIDER TO SEPARATE THIS NEW BUSINESS TO THAT OF COMPETITORS. TO illustrate IMAGE IS PROVIDED DOWN . I NEED VARIABLE TO DIFFERENTIATE THIS CHARITY SITE TO THAT O OTHERS

PREVIOUS INCOMPLTE QUESTION:

How or which variables can I take to consider the competitive analysis for a digital business going to start their services ( charity and recipients) though application digitally. Eg: Go fund me, herohub, facebook, Giveeasy. Which factors can be taken consideration while forming the analysis. Please help with at least 10. Can also guide some relevant sites to consider. Example is attached below:

\f