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In order to promote your products and your company you must consider a number of major issues : Be sure to include a discussion
In order to promote your products and your company you must consider a number of major issues: Be sure to include a discussion how you will tailor your promotions to the new country. Keep in mind culture, customs, traditions and the demographics of the people in the new country. Describe the types of promotions (advertising, personal selling, social media, point-of-sale promotions, direct mail, etc.) and the types of media (radio, television, print, YouTube, Twitter, etc.) to be used and WHY/HOW these are suited to the local culture and the target market. B)Place (Distribution) Focus on the following for Place (Distribution) Strategy: What channels will be used (ex. Opening your own retail store (where, why), selling through other retailers, Online, or a combination of channels (called multi-channel strategy) Will be drive throughs? Is there anything significant or different that you will have to do with store or restaurant layout to adapt ot your new market? . Be sure to explain your rationale and support your reasoning with facts/data from your research and from the course textbook. The target country is Germany and the product are boats.
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