Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

In order to promote your products and your company you must consider a number of major issues : Be sure to include a discussion

In order to promote your products and your company you must consider a number of major issues:   Be sure to include a discussion how you will tailor your promotions to the new countryKeep in mind culturecustomstraditions and the demographics of the people in the new country.     Describe the types of promotions (advertisingpersonal sellingsocial mediapoint-of-sale promotionsdirect mailetc.) and the types of media (radiotelevisionprintYouTubeTwitteretc.) to be used and WHY/HOW these are suited to the local culture and the target market.    B)Place (Distribution) Focus on the following for Place (Distribution) Strategy:    What channels will be used (ex. Opening your own retail store (where, why), selling through other retailers, Online, or a combination of channels (called multi-channel strategy)   Will be drive throughs?    Is there anything significant or different that you will have to do with store or restaurant layout to adapt ot your new market? . Be sure to explain your rationale and support your reasoning with facts/data from your research and from the course textbook. The target country is Germany and the product are boats.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Global Strategy

Authors: Mike W. Peng

5th Edition

0357512367, 978-0357512364

More Books

Students also viewed these Marketing questions

Question

Describe the practice of job evaluation.

Answered: 1 week ago