In order to reach the large post-secondary population in Toronto, your case client is considering buying space in the Toronto Star (see the Star's rate card below). The ad they have created is 5 columns wide by 8 inches deep with 2 colours added. Your case client is interested in advertising at the end of the last week of exams so they want the ad placed on Thursday and Friday. Your case client regularly buys space in the Toronto Star and have a 50,000 line annual contract with the paper. Toronto Star - Rate Card Total Circulation: 310,000 DISPLAY ADVERTISING RATES (Net Per Line) MON-FRI Colour Charges: OPEN RATES $2.50 1 Colour - 1,150 3000 $2.36 2 Colour - 1,900 5000 $2.31 10000 $2.24 20000 $2.17 30000 $2.13 50000 $2.03 75000 $1.98 100000 $1.90 Using the rate card above answer the following questions: NOTE: You must show ALL calculations A. What will one ad cost? Please show calculations. (4 marks) B. What is the total cost of this campaign? Please show calculations. (3 marks) C. What is the CPM for this ad? Please show calculations. ( 3marks) D. What is the importance of calculating cost per thousand? (2 marks)