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In order to reduce production costs, Autoworks an automobile manufacturer, decided to buy out a glass plant and begin manufacturing the glass for the windows
In order to reduce production costs, Autoworks an automobile manufacturer, decided to buy out a glass plant and begin manufacturing the glass for the windows of cars on its own. The corporate strategy adopted by the company is known as
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concentration.
vertical integration.
related diversification.
unrelated diversification.
differentiation.
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Becoming A Top Manager Tools And Lessons In Transitioning To General Management
Authors: Kevin Kaiser, Michael Pich, I. J. Schecter
1st Edition
1118858573, 978-1118858578
