In order to resolve the underlying issue that Snakes & Lattes is currently confronted with, the first alternative to think about would be tomake a requirement for all S&L franchises to maintainan individualizedsocial media account. By implementing this strategy, each location could promote its culture while also updating its followers on recent events or promotions they are hosting at that franchise. Although problems with conveying the brand's identity may occur,this can be avoided by stating regulations each account must follow tomaintainSnakes & Lattes'identity.

The next alternative that Snakes & Lattes might consider is to have all of its social media communications extend through just one account per platform that represents all of its franchises. This "cookie-cutter" approach that was mentioned by Mr. Slade would allow the cafe's corporate office to have complete control over the message it would like to convey to its social media followers. It would be effective at preventing the business from spiraling out of control due to too much individuality. Furthermore, this alternative would be the least expensive option to improve social media communications as it requires minimal resources and staff to maintain.

The final alternative that Mr. Slade could contemplate is to have its social media communications run through one account and implement a newsletter sent by email that comprises information that relates to each individualcafe. This would allow Snakes & Lattes to find a balance between a strong central brand and locally established venues that the cafe is looking for. Having one social media account would allow the cafe to maintain its identity while consuming fewer resources to update its social media accounts. In combination with a newsletter, each franchise can provide its customers with updates on upcoming events and promotions.

Criteria for Evaluation-

• Cost effective
• Maintain/protect brand identity
• Each location must have their own identity/culture
• Increase market share/customers

(so this were the alternatives and criteria that i figured out on based this i want decision criteria??)