In order to survive and prosper over time, how may Palm Bay Hotel use effective change management to achieve long-term success?

Concepts and theories:

The need for change

Everett Rogers' 'Diffusion of Innovation' (1962)

Burning platform - Daryl Conner (1993)

Innovation

Beyond Change Management: How to Achieve Breakthrough Results Through Conscious Change Leadership, Linda and Dean Anderson

Kotter's (1996) eight-step process for achieving successful change management

Clearly defining the goal of the organisation

Clearly communicating its short- and long-term benefits

Being transparent about its short- and even long-term costs

Actively listening to the worries of organisational members

Involving members at all stages of its introduction and implementation

Creating sustainable transformation

Case study: https://learn2.open.ac.uk/df/cd/dfcd3fd1fb7ba9e36ed2d7220f3d3205ac574a7a?response-content-disposition=inline%3Bfilename%3D%22b207_b3_e1i1_palm_bay_hotel.pdf%22&response-content-type=application%2Fpdf&Expires=1714426440&Signature=RFmCLwK~K~PVEq~SWiB6GvJuuT0rRMKVeRgdYibQH9wYSVVMWtSo48uRg0K9nvNPyc~n90dNH2~RfP4N0Kn5B5-YLCyHtjTFZfpSc4dn7wLf2UkCUVFBsW4eYuzlzovwLXwYH3A9JmIgMQaAhOaXJOjfAtdFM~8mafjwXv9nXS4F5nFwPA-4AZ5mMumJBEDxdLtt0Ibl4-AmVii2jfPMtdXBT-IbN6SRaMlj23WhG4MiSonO4z6rFohMS2IiYIEbJ-D9CI93ZzrTozGtQistns3JSxZ6nb-7-~lxaeeqNWqMyDePwVHazxlHoFPFw~1xhm~dfAAUA9A7J93rrNLezg__&Key-Pair-Id=K3G1H6MO5ACPVE