In order to survive in today's business-to-business (B2B) and business-to-consumer (B2C) technology-driven marketplace, enterprises must continue to adapt to the changes in customer behavior and implement new technologies to support the on-demand economy business processes. Discuss Where has a company benefited through the competitive advantage that was gained through the implementation of an information systems technology related to an on-demand economy mega trend? Select one or more of the following on-demand economy mega trend topics Connectivity, Big data and data analytics, Digitization, and Machine-to-machine technology