In order to survive in today's business-to-business (B2B) and business-to-consumer (B2C) technology-driven marketplace, enterprises must continue to adapt to the changes in customer behavior and implement new technologies to support the on-demand economy business processes.

Where has a company (i.e. Walmart) benefited through the competitive advantage that was gained through the implementation of an information systems technology related to an on-demand economy megatrend? Select one of the following on-demand economy megatrend topics:

• Digitization