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In order to test market acceptance of the company's new product, Marketing Manager Francesca has conducted a number of focus group interviews and has also

In order to test market acceptance of the company's new product, Marketing Manager Francesca has conducted a number of focus group interviews and has also had an independent firm conduct several market surveys. Which basis for knowledge is Francesca relying upon? 


Multiple choice question. 


Method of authority method of experience 


Method of science 


Method of intuition

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