In our class discussion, to further understand the steps in the planning phase of the marketing plan, we explored the mission, objectives, positioning and SWOT analysis, based on two products. These two products were: Meatball Bubble Gum and Mac and Cheese Bandages M&M's Cookies and Snickers Energy Bar O Red Bull Energy Bar and Meatball Bubble Gum Coca Cola Coffee and Red Bull Energy Bar O Heinz Tomato Soup and Mac and Cheese Bandages