In our virtual class meeting, we saw Coca Cola and Google's project re-brief, which demonstrated how the company created excitement and engagement with consumers around the world. This involved consumers creating animated characters to represent Coke. sending a Coke to a stranger. O participating in a sweepstakes. posting selfies of how they enjoy a Coke. O blogging about favorite chilhood memories of Coca Cola. creating names for new flavors of Coke