In our visually-oriented culture, transmitting brand meaning and positioning through design is critical. Eye-catching form,color, and graphics can help an offering separate itself from competitive products. "In a crowded marketplace," writes Virginia Postrel in The Substance of Style, "aesthetics is often the only way to make a product stand out." Design can shift consumer perceptions to make brand experiences more rewarding. Think of a product you frequently use but are unhappy with its design. Explain why you are unhappy with the design. Discuss what product design strategy the organization could adopt. Include what the manufacturer could do to make using it a more satisfying experience for consumers? Is this something you recommend the company give away as an incentive to later purchase for a gift?

Product: Bluetooth (Car Phone) or Remote Control