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In Philadelphia, in the 1 9 2 0 s , Bob's had grown to dominate the world market for ultrapremium bologna. Bob's market share of
In Philadelphia, in the s Bob's had grown to dominate the world market for ultrapremium bologna. Bob's market share of the highend market was greater than and was particularly strong among highend restaurants where it was the de facto bologna brand used by elite chefs.
The current management continued to maintain the same equipment to quality that had always existed in the business. Company buyers were uncompromising in their demands from suppliers for quality source ingredients. Inventory levels were carefully managed to ensure freshness while maintaing sufficent product to meet customer needs. Despite the demanding nature of Bob's customer clientele, it was very rare for the company to receive negative customer feedback. In fact, customer delight had seemingly been uncontained since the company's investment in a completely redesigned Green Hills production facility. The new facility housed a host of cutting edge food production achievements that permeated the entire production process. The result was a better product. The Bob's brand continued to be supported by a uniquely creative marketing team. The team was well known for its well executed advertising campaigns. If anything, brand building investments at Bob's were on the rise.
The Meeting
Due to Bob's reputation as the poster child for corporate success, Spangler was astonished at the negative tone at today's meeting. Diaz International, the Argentine conglomerate and owner of of the equity shares in Bob's expressed great displeasure with the current management.
Questions:
What are the possible causes of why they are in the position they are in
If you were on the Board, what questions would you have andor analyses might you request?
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